Privacy Policy

1. Introduction

Vetera ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered veterinary assistant platform, website, mobile applications, and services (collectively, the "Service").

By using our Service, you consent to the data practices described in this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name, email address, and phone number
• Professional credentials and licensing information (for veterinary professionals)
• Practice information and clinic details
• Pet and patient information (with proper consent)
• Account credentials and profile information
• Communication preferences
• SMS engagement data (when you initiate contact via SMS)

2.2 Automatically Collected Information

We automatically collect certain information when you use our Service, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Log data (access times, error logs, performance data)
• Location data (if you enable location services)
• Cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information from third parties, such as:

• Authentication providers (Google, Apple, etc.)
• Payment processors
• Analytics services
• Veterinary practice management systems (with your consent)

3. How We Use Your Information

3.1 SMS Messaging Consent

For SMS messaging services, consent is obtained through user-initiated contact. When you send a keyword (e.g., "START") to our phone number, we immediately respond with a confirmation message explaining the service and opt-out instructions. No recurring messages are sent until you engage with the service or confirm your subscription.

Consent is not a condition of purchase. You may use our other services without subscribing to SMS messaging.

3.2 General Information Usage

We use the information we collect for various purposes, including:

• Providing and maintaining our Service
• Processing transactions and managing accounts
• Sending service-related communications
• Managing SMS messaging services (based on user-initiated contact)
• Improving and personalizing our Service
• Analyzing usage patterns and trends
• Ensuring security and preventing fraud
• Complying with legal obligations
• Sending service-related communications (no marketing without explicit consent)

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in operating our Service, such as:

• Cloud hosting and storage providers
• Payment processors
• Email and messaging services
• Analytics and monitoring services
• Customer support platforms

4.2 Legal Requirements

We may disclose your information if required by law or in response to valid legal process, such as subpoenas, court orders, or government requests.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication
• Secure data centers and infrastructure
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to provide our Service, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of information and the purpose for which it was collected.

When we no longer need your personal information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You may request access to your personal information and receive a copy of the data we hold about you.

7.2 Correction and Update

You may request that we correct or update inaccurate or incomplete information.

7.3 Deletion

You may request that we delete your personal information, subject to certain exceptions.

7.4 Opt-Out of Communications

You may opt out of communications at any time by:

• Replying "STOP" to any SMS message (immediate unsubscribe with confirmation)
• Replying "HELP" to SMS messages for assistance
• Clicking the unsubscribe link in emails
• Updating your communication preferences in your account
• Contacting us directly

When you opt out via SMS, you will receive a confirmation message acknowledging your unsubscribe request. Opting out of SMS messaging will not affect service-related communications delivered through other channels.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie settings through your browser preferences.

Types of cookies we use:

• Essential cookies: Required for basic functionality
• Analytics cookies: Help us understand how users interact with our Service
• Preference cookies: Remember your settings and preferences
• Marketing cookies: Used for targeted advertising (with consent)

9. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: